Augmented Reality in Retail

Steve Dann of @berwickpost

Pre planning tasks for the consumer. Taking something a customer needs to do but rarely has the chance.
Facial recognition and mood detection to target advertising.
Pushing security of facial data to the fore rather than being more subtle.

Trying things on in a shop then going home to buy online.

Jessops model of retail?

$362bn online retail in the USA

Stock, size check and order?

Becoming number 1 in retail without increasing stores. Tesco aka home plus in Korea. Koreans 2nd hardest working populace in the world.
Posters of real shelves. QR codes. All placed in tube stations. Then delivered when they get home. Waiting time to shopping time.

Are the stores providing free wifi?

Scan the packs to get “the story” of the item by picture/packaging recognition.

App called Augment.


Unifeye design – Lego Kiosk

Shopping in home using kinect. The digital living room for AR Retail. “Store Trek” by Keytree

iBalloon AR gameification of shopping.

Intel technology transforming retail.

eBay pop up shop in covent garden.

Impulse big screen AR


About Shaun Farrell

I have been involved in the construction sector since 1986 and over the years I have seen things change dramatically. Much of the change has been directly as a result of technology. This blog will be about the key combinations of People, Process and Technology. Any views expressed here are strictly my own.
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