the Future of Making Things
Sarah Krasley – Autodesk Sustainability
100s of 1000s of 8 year olds are the future of business/workforce, felix started a coffee company. Knows instinctually that you have
to involve customers, asking why they dont drink coffee.
Jay Rogers, CEO of Local Motors
Year 5 of 100 years
Rally fighter first cloud sourced car.
A Vehicle innovation community, micro factories.
Partners, Tools, Products – 3 revenue streams
It took the british 200 years to come through the Industrial Revolution, USA 50, China 10, individuals 1.
You still have someone teaching you to make. We used to share on paper, we could only share it with the author. Now with 3d models we
can share with people across the planet.
Linus’ Law and Joy’s Corollary and Rogers’ BFO
Focused on you and your challenge.
Faster, less cost and more brainpower
5 times faster, 100 times less capital and $5 per person.
The Future of making buildings, Ash Notaney, Project Frog.
Comparable buildings now take longer in 2012 than they did in 1930
Part of the problem is our design is intent until someone puts it in place on site.
Component buildings, high quality pre fabricated and assembly on site.
Toolkit of parts, the “itunes” of buildings.
Onsite monitoring, provide a set of drawings which show assemlbley similar to ikea.
Rethink component design, reduce a ceiling from 11 components and 4 trades to 4 components and 1 trade.
Toyota corolla since 1966 and is now on v11, this company is on v3.
6 year carbon payback against retro fit to demolish and build a project frog.
Innovation is a journey. YOu have to be nimble and respond/react to feedback.
The Creature technology company.
In 2009 no digital design process whatsoever, all paper and sketch. Regardless of this the “creatures” worked. Why mess with it? Very
May 2011, wanted to refine their designs in a shorter time frame. Rapid protoyping, cnc, forced thinking about designs in more detail.
Faster itterations allowed them to innovate.
Materials : Big heavy machines, on a quest to save weight. inflatable structures.
3d printing : designed a part rather than off the shelf “partial success” components.
Movement : 3d animation to make a virtual control system for creature animation, also the possible use of kinect for character
The best investment for the future is people, technology can not innovate, only people can.
Jason Martin and Patrick Triato from Carbon Audio – Zooka
Only 1 year old company.
Concept to on shelf in apple in 7 months.
One dimensional audio from an ipad normally, improves audio from ipad, laptop or phone.
Medical grade silicon, bluetooth. Looks simple but complex.
September 2011 Company founded, november product roadmap, december renderings and proto, january ces/apple, feb started kickstarter,
august 17th 2012 on apple shelf.
The Next computer/information revolution – report – Trillions.
about to hit 4-6 billion cell phones. 140 characters can topple a government.
less that 5 years there will be a trillion computing devices.
we make more transistors than grains of rice, and cheaper.
Information “in” the computer, connectivity, Rosepoint : Radio Free Intel – Complete systems on a chip
YOu me, our products and environments “in” the information.
The danger is malignant complexity.
Make the technology more human literate.
Nature at work, it laughs at the complexity of the internet. Beautiful complexity, mutualism.
We can make anything, but what is the right think to make, human-centred design.
The rish of T-commerce. Any micro charge multiplied by a trillion is a big number.
Information carbon cycle.
there is going to be a bubble, dot.com bubble and now the Internet of things (peoples ande places) bubble.
You cant help the lucky ones but you can help the card counters.
Mark Hatch – Techshop
Revolution and Radicalise. you are seeing a revolution and its time to be radical and join the revolution.
the tools aggregate the most inventive and creative people together into a group.
You go through the industrial revolution in 3 months.
Why is it important, there are 100’s of millions of creatives in the world.
Opportunity to change the world but it has. Cheap, easy and powerful. Use a mill in 3 hours.
in one year a man created an under water robotics company.
the main message is speed, things are coming to market faster.
What will your company make? Things have completely changed.
0 to completed car in 4 months.
Open source amphibious fighting vehicle. 1/1000th of what it costs in 3 years rather than a decade.
Funding is still the challenge, venture capital is not the only way, kickstarter and other,
Luck is not a plan!
Why is something done this way? How can it be approved? Do not take anything for granted, don’t settle for it working that way.
Diversity, you need people from different backgrounds and experience, you need to look elsewhere. Hiring people that are not like you,
hire people that engage in your community, otherwise don’t hire them.
Add a little bit of literacy around design as we do for other base educational subjects.
There is an ugly side to some of this, feedback from users. Good chance you are working for a dinosaur, with regards to launching
products and marketing.
Innovation takes a lot of ideas, but filtering down those ideas to get to the right thing. Very disciplined about it.
Be prepared to work your ass off, you have to be all in. Being an entrepenur you get to choose which 100 hours of the week you work.
Product, problem, solution, keep focused.
Simulate your business not just your product. Simulate and stimulate.
If someone tells you what you are thinking about is a good idea, then someone else has thought about it, if its a bad idea then think
Go take something apart and see what you learn.
Look hard for technologies, look at sharing communities. Everyday people have ingenious solutions, they are dymistifying technology.
Get out of your comfort zone, try something new.
Reinvent yourself, review and look to whats next. Whats the next thing beyond sharing music, reinvent.
Make a list of 10 companies you would never think about partnering with and imagine what it might be like if you did. Strange
Bedfellows, your waste data becomes someone elses food.
Radicalisation theory, take someone out of their environment and put them into a new one and see how things work.